The stadium is central to the whole fan engagement experience. The holistic YOUFORIA approach revolves around the ‘virtual stadium’ as a central location for accessing platforms and services.
In most cases, the rendered stadium is hosted on the club website. Here it serves as a focus for driving gamification and engagement far beyond the matchday experience. Rendered to a quality that far exceeds that offered by any other platform, the YOUFORIA stadium serves as a portal, through which fans find access to elements including flythroughs, 360-degree seat views, hospitality bookings and the virtual club store.
In addition to giving supporters access to many features, which were previously ‘scattered’ over a number of competing platforms, the virtual stadium offers many sponsorship and revenue generation opportunities.